I joined the Founder Institute pre-acceleration program with a simple goal: build a startup and take it seriously. Very early in the program, I realized that in order to issue equity (things like warrants or co-founder shares) I needed a legal entity. So I started figuring out where and how to incorporate.

Why I ended up incorporating in Delaware

At first, I looked into doing it in my home country.

But the more I researched, the more complicated it became.
Things like vesting schedules, equity structures, and startup-standard agreements weren’t easy to implement in a way that matched how startups usually operate. Everyone was saying that if raising funds was going to be a thing its best not to do locally.

Eventually, all roads led to the same conclusion:

best option is to incorporate in Delaware. The big bold statement was that oh its easy, everyone does it and investors are likely to require it eventually so better do it now.

Incorporation was the easy part

So I did.

I used one of the popular incorporation services, paid a few hundred dollars, and within a few days, I had a US company. (but important to note here that EIN number took more than a month to be issued)

That part was surprisingly easy.

Then came everything after.

Setting everything up to “feel like a real company”

Setting up a company bank account took time and effort.

Getting everything ready to issue equity took more time.

Eventually, we:

  • signed agreements

  • defined co-founder ownership

  • created an employee option pool

Then I created a Stripe account tied to the company so we could start charging customers properly.

Now, finally, everything felt real.

We had a company.
We had structure.
We had the ability to make money.

Next came the building, launching, and early traction

So we built.

We launched an MVP.
We started talking to users.
We even processed some early payments.

And then reality kicked in.

The pivot problem

As we validated the idea, we realized things needed to change.

First, a small pivot.
Then a bigger one.
Eventually, a complete shift to a different direction within the same space.

Which meant: the company we had set up no longer matched what we were building.

There are hidden complexity nobody talks about

At the same time, I started discovering something I didn’t fully understand at the beginning:

Most incorporation services help you create a company…
and then leave you on your own.

There were:

  • forms to file,

  • deadlines to meet,

  • compliance requirements I didn’t know about.

Delaware C-corps require annual payments even with zero revenue.
There are federal filings, state obligations, and ongoing responsibilities.

For a first-time founder, this becomes a constant background stress.

Then small costs started to add up

On top of that, there are ongoing costs:

  • registered agent fees

  • business address / mailbox

  • US phone number

  • maintaining bank accounts

  • accounting and tax filing

Each one seems small.
But together, they add up.

We had an assumption that everything will “work out”

At the beginning, I thought:

“Once we incorporate, things will work out. We’ll have revenue. We’ll raise funding. This will make sense.”

But in reality, we were still searching.

Still testing.
Still uncertain.

And yet, we were already operating like a fully formed company.

Eventually we made a hard decision to shutting the company down which ended up being harder than starting

After multiple pivots and a lot of effort, we reached a point where continuing didn’t make sense.

That’s when the second surprise hit.

It’s much easier to incorporate a company than to dissolve one.

Every service provider we spoke to charged hundreds of dollars just to handle basic steps.

For anything more complete, costs quickly went into the $1,000–$2,000 range.

And even then, not everything is always covered.

If something is missed, it can create future liabilities.

What this experience taught me

At that point, I realized something clearly:

I had spent thousands of dollars and a significant amount of time on things that had nothing to do with building or validating the product.

And the hardest part?

This all happened before we truly knew if the idea worked.

Why I’m building 5050

That experience changed how I think about startups.

At the very beginning, every startup is a 50/50 bet.

It either works, or it doesn’t.

So why are founders expected to take on legal structure, costs, and complexity before they know which side they’re on?

There has got to be a better way to start

A way for founders to:

  • test ideas

  • work with co-founders

  • accept payments

without committing to a company too early.

One that is simpler, cheaper, and focused on what actually matters: figuring out if the idea works.

Final thoughts

Starting a startup can feel unnecessarily complicated, especially in the early stages when everything is still uncertain.

But it doesn’t have to be that way.

If more founders shared their experiences — the good and the messy parts — we could make this journey a lot easier for each other.

If any part of this resonates with you, feel free to reach out.
I’d love to connect and learn from your story as well.